What I learned from online influencer
A few days ago, from one of the earlier classes, learned about the influencer online and the influence the influencer has over the market, the culture, and the new media. I did not know much about the term influencer—the guy with massive followings from the various web platforms over whom he capitalizes by trying to sell things, brands, or ideas. But from this study about the subject matter, learned about the intricate nature of influencer culture and the business entity behind them. One of the fascinating things about the subject matter learned has been micro-influencers versus macro-influencers. While I also suspected the base followers for the influencer being indicative of their level of success, the showcase proved the micro-influencers, the highest engagement and the loyalist base being their own. Brands now prefer them over the others instead, for their audience is something for which they are much surer, and the sponsorships undertaken by them also sound all the more authentic when the influencer is also advocating for some other things alongside. Another finding is the level of diversifying their revenues by the channel.
Contrary to personalities online who were instructed how to reinvent their lives for endorsement for endorsement's purposes or paycheck for paycheck's purposes, the influencer diversifies their income through sales from affiliations, patrons (i.e., YouTube membership support or Patreon support), patrons' support, and even their own merchandises. That business savvy rewards them even when the internet hamster wheel grinds into oblivion. In addition, the influencer also sells their things, doing books and doing podcasts, and writing books as some form of establishing their name tag to the level where even more can follow them. Ethics by the influencer were also taken very well when doing the presentation. They are typically accused of peddling unrealistic lives, selling them jobbing jobs where even they don't work for them, or not declaring the posts for their being sponsored. This has also caused some controversy over whether the influencer posts need their quality enhanced and whether the audience has to assume responsibility by using their brain where the audience is being given the posts. There was controversy over the cancellation culture and the influence this has over the influencer, now the influencer has to watch their online posts and things said previously. Some of the influencers were able to ride the heat, however, some influencers were not insulated from controversy. Another good trivia about the presentation is the influence the influencer has over culture. They're doing lots of youth culture, and influence this stuff heavily; all over the world However, the influencer can make something from mainstream to mainstream overnight through the influence of the video going viral through something like TikTok or Instagram and Youtube.
They have the influence over the "in" and "out" is the influence social influencers have, and corporations need to make this work and hang themselves out with the right personalities tastefully so the business can continue being profitable. Overall, this experience paved the way for the love for the influencer culture now. This is not the pretentious exterior and the videos posted acts of creativity, knowledge spreading, and spontaneous creativity for the ever-changing internet space. I now know the influencer is not all about being virtual-ceb alone, being entrepreneurs, fashion inspirations, and voice-makers for this internet space emerging world.